Your secret weapon for smoother, longer-lasting blow-dries

At Jack Howard the Salon in Washington DC, the Série Expert Blow-Dry Fluidifier is a go-to for clients who want a salon-quality finish at home. This lightweight, professional-grade leave-in protects hair from heat damage, controls frizz, and extends the life of your blow-dry — all without weighing the hair down.

Why it works:

• Heat protection up to 230°C — ideal for regular blow-drying, straightening, or curling
• Styling memory technology — helps your blow-dry last longer with shape and control
• Smooths and controls frizz — for a sleek, polished finish
• Flexible hold — hair stays touchable and natural without any crunch

How to use it — our expert tips:

1. Start with towel-dried hair and apply 1–2 pumps depending on hair length and thickness.
2. Focus on mid-lengths to ends and avoid roots to keep natural lift.
3. Comb through for even distribution and section the hair before drying.
4. Use a round brush while blow-drying for extra bounce and body.
5. Once dry, you can go in with a straightener or curling wand — the fluidifier will continue to protect.
6. To refresh your look the next day, lightly mist your hair with water and restyle — the product’s memory technology helps maintain shape between washes.

This is the product we recommend for anyone looking to extend the life of their style, improve blow-dry results, and maintain healthy hair with regular heat styling.

Shop the Série Expert Blow-Dry Fluidifier now
Available exclusively online from Jack Howard the Salon.

Jack Howard the Salon
Expert color and care in the heart of Washington DC