We love summer – the sunshine, the holidays, the Aperols in the late afternoon light – but if there’s one thing that doesn’t love it quite as much, it’s your colour. Between UV rays, salt water, chlorine, and general heat styling, your hair can take a bit of a beating this time of year. But that doesn’t mean you have to sacrifice vibrancy or health. With a few pro swaps and the right products, you can keep your colour glossy, rich, and fresh through every sun-soaked moment.

Here’s what I recommend – featuring my favourite picks from Série Expert by L’Oréal Professionnel, all available now in the Jack Howard Color Shop.

1. Sun Protection Isn’t Just for Your Skin

Your hair colour fades faster in the sun – especially blondes and reds. Think of UV like bleach for your hair – not ideal.

Try: Vitamino Color 10‑in‑1 Multi‑Benefit Spray

This all-in-one spray offers heat and UV protection, frizz control, hydration, shine, and detangling. I recommend applying it to damp hair before heading out. It’s lightweight and smells amazing – a real summer essential.
👉 Shop it here

2. Hydration Is Everything

Colour-treated hair is naturally more porous and gets dehydrated fast – especially in dry heat, salt water, or after sun exposure. A deep treatment makes all the difference.

Try: Série Expert Metal Detox Mask

One of my absolute favourites. It not only deeply hydrates but also helps neutralise metal particles that can damage or dull colour. Use once a week for strong, glossy, resilient strands all summer long.
👉 Shop it here

3. Rinse and Repeat – But Gently

If you’re swimming – pool or sea – rinse your hair with clean water before and after. Wet hair absorbs less chlorine or salt, and rinsing after clears away buildup. Avoid over-washing though – 2 to 3 times a week is plenty.

Try: Série Expert Vitamino Color Shampoo & Conditioner

This duo gently cleanses without stripping colour and delivers antioxidant protection. It’s sulphate-free, colour-safe, and ideal for keeping your tone vibrant and long-lasting.
👉 Shop it here

4. Tone It Up

Summer light can shift the way we see blonde – and for many, that means brassy or yellow tones creeping in. A toner or purple shampoo helps maintain that salon-fresh tone between appointments.

Try: Série Expert Silver Shampoo

This violet-toned formula keeps blondes cool and bright without over-drying. Use it once a week or as advised by your colourist to maintain a luxe, dimensional tone.
👉 Shop it here

5. In-Salon Refreshes Make a Difference

Whether it’s a toner, gloss, or full refresh, coming in between appointments can bring your colour back to life. These services take less time than a full appointment but make a world of difference.

Pro Tip: Ask for a Metal Detox in‑salon service with your toner or gloss. It adds strength, shine, and helps prevent dullness from environmental metals – a must, especially in cities or hard water areas.

Final Thought:

Summer hair doesn’t have to mean dry, faded, or fried. With the right routine and products, your colour can stay luminous, healthy, and gorgeous all season long. Everything I’ve mentioned is available in the Jack Howard Color Shop – so you can keep your hair looking and feeling professionally cared for, even on holiday.

If you’re unsure what your hair needs right now, feel free to DM me or stop by the salon – I’m always happy to guide you.

Here’s to great hair, all summer long.

— Jack