The Ultimate Guide for being seen on Social Media
Likes, Comments, Shares, Saves and Follows; The five key ingredients to becoming the next “Jack Howard”on socials. But how you might ask?
Common phrases people use when discussing their social media often sound something like: “My posts aren’t getting enough engagement”, “I can’t seem to grow my online following”, or “I have nothing to post”. Surprisingly, It can be incredibly easy to get stuck in a rut. But believe me when we say, you definitely are not alone. In fact many brands, companies and individuals are in the exact same position as you are.
Needless to say, social media is like any business. It takes time, dedication and drive. My goal is to help you find your voice, just like Jack Howard has! After following the next five steps carefully, posting will soon become a fear of the past. Don’t be disheartened if the following takes you weeks or even months, stay patient but most of all relax and enjoy the process.
This is your purpose. Your why, what and of course eventually your how? These will drive you forward when things get tough and all you really want to do is go rollerblading or watch a movie. It's crucial to really dig deep, take time to understand your true goals, your aspirations and figure out what you really hope to accomplish from your hairdressing career.
Once you’ve decided what it is that you really want, it’s time to figure out how on earth you're going to get there. You will need to ask yourself the following questions:
• Who is your customer?
Describe them in as much detail as humanly possible. Really create an example of a particular individual and pinpoint what kind of content they want. You can do this for up to three people, however It’s probably best to keep it simple initially and focus on just one.
Remember that your customer isn’t always your client. They could be the brand you hope to be an ambassador for, the agent you want to get signed by or someone completely unrelated. That’s right, it’s essential to think outside the box.
• Who is your competitor?
Who’s doing what you aim to do? What are they doing? How have they been successful? Are they doing anything wrong? How can you learn from them? What will you do the same and what will you do differently?
• Who inspires you?
The best way to figure out how you want your page to look, is to get inspiration from others that are succeeding. You can even look at pages from other industries that aren’t hair related.
- What do you admire about them?
- - What do you admire about them?
- - What kind of page do they have and what is the constant message running through it?
- - Which posts get engagement and which ones don’t?
These questions will help you to really delve deeper and understand what will work for you and what won't.
If you want to win at this game you have got to be creative. I'm sorry to say but the days of before and after are long gone. We all tried it, we all failed. Here are four super essential points to remember when creating content:
• Personality - Who is the person or brand behind the page? How can you make it relatable to your audience?
• Added Value - What can I do to make sure my audience keeps coming back for more?
• What is my consistent key message?
• Moving image is vital right now. How do you translate your message into reels or short 1min
or less videos?
Combine these four points with a creative concept and you are onto a winner.
So in a nutshell - don’t be a sheep. Write your own story and begin to visualise it:
• Create a mood-board - Either the good old fashioned way with pen and paper or simply using the notes app on your phone, whichever floats your boat. A tool I often use for creating mood boards is ‘Miro’ which allows the process to be less time consuming and more inspiring.
Something to bear in mind when making a mood board is that emotion and storytelling are both huge factors to think about when discussing content creation. Consumers engage with these two things - they see something that resonates with them and then instantly follow, like, share, comment and save.
#4 Logistics, Admin & Planning
Right, now that we’ve covered the basics you are ready to get going. But you need to be realistic.
• How will you create and manage content?
• Do you need an assistant to help you?
• Do you need help from a social media manager or coordinator?
• How much money, time and resources can or do you want to invest into your social media?
If you are doing it yourself, you will need:
• Time to create content (once a month is plenty)
• Approx three hours a week put aside to plan content and prep for posting
• Dedicated posting days (scheduling tools don’t post reels as of yet, and rumour has it that they actually reduce engagement. Posting yourself will keep it simple and engaging)
• Review results: What worked? What didn’t work? How can you progress from here?
• Set yourself monthly or quarterly targets to hit
• Research new trends and new ideas that could possibly benefit you
Congratulations on making it to the fifth and final step, you now know how to be successfully seen on social media. Still, the journey isn't over just yet. If you're looking to become a real pro you must repeat. List your learnings and set new targets regularly, learn from your mistakes and remain consistent with your creativity.
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