As we approach the end of the year, internationally renowned colorist Jack Howard is reflecting on the defining hair trends of 2025 — and offering an exclusive preview of what’s coming next. Known for his expertise in natural, lived-in color and thoughtful, individualized hair artistry, Howard’s annual trend insights have become a trusted resource for clients seeking modern, effortless beauty.

“2025 has been the year of intentional beauty,” Howard explains. “Clients wanted hair that enhances their features, feels authentic, and fits seamlessly into their lifestyle. Looking ahead to 2026, those ideas evolve into something even more refined, expressive, and deeply personalized.”

Below, Howard breaks down the biggest hair trends of 2025 — and what to expect in salons next year.

The Defining Hair Trends of 2025

Ultra-Natural Hair Color Takes Center Stage
One of the most notable hair color trends of 2025 was the shift toward ultra-natural, sun-kissed dimension. Soft, multi-tonal blends replaced high-contrast highlights, especially among brunettes and darker blondes. The goal: hair that looks naturally lightened by the sun, with seamless transitions and subtle depth.

Healthy Hair Becomes the Ultimate Luxury
In 2025, hair health wasn’t an afterthought — it was the foundation. Clients prioritized strengthening treatments, scalp care, regular trims, and shine-boosting services. Glossy, nourished hair became the new status symbol, proving that great hair starts with care, not just color.

Embracing Curls, Coils & Natural Texture
Texture took center stage this year. From loose waves to coils, clients embraced their natural patterns with moisture-rich routines, dry-cutting techniques, and shapes designed to enhance volume and movement. The focus was on working with the hair — not against it.

Mid-Length Haircuts Reign Supreme
Mid-length cuts dominated 2025, landing somewhere between a long bob and shoulder-length styles. These versatile cuts offered easy styling, movement, and flexibility, aligning perfectly with the year’s relaxed, lived-in aesthetic.

Polished, Glossed Finishes Make a Comeback
While the overall look leaned natural, clients increasingly opted for high-shine finishes. Professional gloss services, pH-balancing treatments, and internal repair rituals delivered a refined glow that elevated even the most effortless styles.

Jack Howard’s Hair Trend Forecast for 2026

Hyper-Personalized Hair Color
In 2026, customization becomes everything. Expect bespoke color blends tailored to skin tone, undertone, lifestyle, and even wardrobe preferences. Micro-dimension, curated shade mapping, and custom glossing will define the next era of luxury hair color.

Luxury Texture Enhancements
With texture acceptance at an all-time high, 2026 will spotlight techniques that refine curls and coils while maintaining integrity. Advanced hydration treatments, curl-defining methods, and smoothing options will enhance natural texture without compromising hair health.

Cool-Toned Brunettes & Iridescent Blondes
Howard predicts a cooler, more reflective color palette in 2026. Think mushroom brunettes, muted earth tones, and soft, iridescent blondes that catch the light without appearing overly bright.

Elevated Minimalism in Styling
The styling trends of 2026 will embrace refined simplicity. Soft bends, polished blowouts, and understated glamour will take precedence — all powered by strong foundations of healthy, well-maintained hair.